Some of you have been asking why we decided to change our company name. Because it's certainly not something any company should go into lightly. You risk losing the brand equity and recognition you've worked so hard to build. Not to mention all the logistics and costs that are associated with changing a business name. Believe me, there was a lot of consideration that went into this decision.
A couple big factors were in play in making this decision. The biggest being that when the Kate G Group started, our focus was on coaching and consulting. And it still is. But we wanted to separate out these services specifically and build their own brand around them. So with great pleasure, we have rebranded our coaching and consulting services as Pivot Point Coaching & Consulting. Same personalized solutions and services as before, just under a new name and logo.
The second factor at play was timing. As with any good brand name, you want a name that resonates with people and speaks to what you do. And Pivot Point is something that has always resonated with me, as the driving force, the key tipping point, the moment you pivot and shift direction to really start towards making change in your life. So the intention has always been to brand our coaching and consulting services as Pivot Point. It just happened to not be available until recently. So we feel fortunate that the timing has worked out.
There were a few smaller considerations that went into this as well, but those were the biggies. And now we're happy to be moving forward as Pivot Point. Thanks for your support through this transition.
Considering changing your business name? Some things to put a lot of thought into:
- How much brand equity do you have in your current brand? And what will it cost you in terms of loyal followers if you switch?
- What's your motivation for changing? There are certainly some valid arguments for change, and you want to make sure you are changing for the right reasons.
- Can you afford to change? In terms of time, resources and cost, it's a lot of work and money to change your business name. You have to change your registry, all your accounts, business cards, marketing material, signage, emails, etc. Make sure you know what you are getting into before hand.
And of course, we're always happy to talk about how to get you through your own rebrand successfully.